Hefner is not alone in thinking we may feed as many bodies we like into the oven, as long as we tell ourselves we’re building a fire that benefits all of mankind (and never mind that mankind is made up of individual bodies just like the last one that passed through our hands).
It’s wrong when Hugh Hefner does it, and it’s wrong when anyone does it. If we catch ourselves feeding an individual human into the flames to fuel the fire of our just cause, then we are no longer just.